Increase online engagement with Vyper Gamification
In 2019, churning out content is no longer the best way to stand out from the crowd. What if there was a way to reward your users to spread the word about your business? Today’s featured app does just that. It’s called Vyper.
UI / UX
Support / Updates
This Vyper review will be more comprehensive than most others because I will first look at the concept of gamification and why this is important in today’s online marketing environment.
And then look at how Vyper fulfills the requirements of being a true gamification platform.
And if you are looking to get the best deal on Vyper, we will let you know what to expect in the way of Vyper coupon codes but the real exciting news is that they now have a freemium plan.
PS: If you like what you read in this review then comment & share the page. (Secret reward awaits)
What is Gamification?
The official definition of gamification is:
The application of typical elements of game playing (e.g. point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service.
As you can see from the definition above, the term Gamification links closely to the online marketing arena and you see it most dramatically in the way social media has completely taken over society. The simple “dopamine hit reward” of a like fuels hours of people’s obsession to get the perfect shot for Instagram.
But the premise of gamification and how powerful it can be for increasing engagement remains true, which is why companies are trying more creative ways of continuing this trend of building buzz online through new tools which focus on rewarding user loyalty and engagement.
There are two broad categories of gamification which include Rewards Programmes and Contests.
Now you might think to yourself, “Wait a minute that is nothing new!” And you would be right but what the Internet has allowed on a much grander scale than ever before is the concept of virality or in more popular speak, “Going viral!“
It is so easy for people to like and share at the tap of a screen and when their is an incentive for them to do so the effect can really compound leading to going viral.
All of this does require a system in place to improve brand awareness and any complexity in the process will block sharing.
It is this system of making the sharing process easier where apps like Vyper come into play and are certainly worth your attention.
Recently Vyper introduced a freemium plan that allows for 250 participants in your account before asking you to upgrade. To follow along in this review and tutorial – sign up for the free account.
What is Vyper?
Vyper is an SAAS (software as a service) app for enabling viral contests and rewards programmes for your online users.
It installs on any website regardless of the technology you use and it allows for easy sharing of campaigns. Here is an example screenshot of what an end user of the app would see.
When the user clicks enter here they then see an overlay screen.
But the real “secret sauce” to this process is what happens next.
And this is what the user will see in their email inbox. (click to enlarge)
A few things standout including how you are able to set custom points for different actions. This is perfect for nudging people to your ultimate business goals whether that be signing up to a newsletter or growing your social media channels.
Also the dynamic emails are really important to remind people about the contest and to keep sharing to increase their chances of winning. The email example above is worth noting because the coupon code offer in effect means everyone is a winner even if the user doesn’t win the main prize because they scored 20% off their cart.
Another important area that Vyper focuses on is Facebook messenger where in the above example you will see the user gets a $10 gift card delivered by FB Messenger. It’s really good to see Vyper include this, as Messenger is getting amazing open and click through rates especially when compared to email marketing.
Another notable feature for you app developers is that you can reward people for downloading your app!
Jack Paxton is a co-founder of Vyper and their CMO. You will see him extensively mentioned on their company blog and other marketing campaigns such as their podcasts with other successful SAAS founders and startups.
Jack refers to himself as a full stack digital marketer, specializing in media buying and customer acquisition. Managed ad accounts from $10 to $100k+/day in ad spend across Facebook, Adwords, Twitter, LinkedIn, Pinterest and more.
Some of his past work includes accelerating companies to multi million dollar run rates in less than 6 months, conducting company audits and consulting for growth in customer acquisition.
Kevin Tang is the current head of product at VYPER, Kevin has built multiple e-commerce companies with 2 acquisitions (PhotoWhoa.com and Winter Lotus). He has a knack for scaling a company from 0-6 figures and leading the early “growth hacks” of a company.
How to use Vyper?
Vyper is intuitive to use as seen in this video.
Something that is not entirely clear in the video above are the the action steps available for your contest which I will include now. (Click to enlarge)
Now before we talk about more Vyper specific features I would like to highlight some growth hacks to get the most out of using it.
7 Vyper Growth Hacks
Vyper is one of the best tools for giving you the greatest chance of going viral but launching a giveaway is only the first step because the real success comes in how you promote your giveaway and these 7 growth hacks to boost Vyper are going to put you miles ahead of the competition.
Choose the Right Prize
Require Social Media Sharing
Send Emails to Contestants
Begin Promotion (Spend the Most Time on This)
Promote on Contest Websites
More Promotion Ideas
Vyper Key Features
Vyper Client Reviews
Vyper Pro vs Vyper Enterprise
Vyper ProSuitable for most businesses starting out with contests
Use of all Vyper tools
10,000 participants per month
Use embedded forms
Track up to $10,000 in revenue generated by Vyper
Marketing Templates included
Contains Vyper branding
Premium Support and Updates
Vyper EnterpriseFor brands heavily invested into viral contests
Everything in Vyper Pro plus:
30,000 participants per month
Remove Vyper branding
A few thoughts
The first thing to notice about pricing is that you get a better deal of 40% off when signing up to an annual plan.
The other thing to keep in mind is participants which I feel Vyper have been generous by including 10,000 on their Pro plan which should be more than enough for even larger websites. If it was only 10,000 visitors that would be a different matter entirely.
One negative on this pricing is how you are forced into the Enterprise plan if you want to remove branding. This should automatically be an option for anyone who signs up to a paid plan. It is best practice to only allow branding for free plans.
The free plan is a fairly new addition however to Vyper so maybe its only a matter of time before they also allow the removal of Vyper branding on the Pro plan.
Time will tell.
Are there Up-sells?
Thankfully, after choosing your desired plan there are no up-sells, they present you with an easy to follow on-boarding process to get your first viral campaign up and running ASAP.
There is a notable competitor to Vyper in the form of Gleam which also has a free plan but a downside is that they are continually trying to sell you onto one of their premium plans and it does become tiresome.
Another option which originally was a WordPress plugin only but is now also SAAS is KingSumo by AppSumo – worth a look for sure.
The KingSumo option however is not as comprehensive in terms of actions as Vyper for example no FB Messenger and download app options to name some.
Then a brand new entry is a WordPress plugin called RafflePress which have a lifetime deal on offer but it only runs on WordPress sites.
When you take all of this into account the value to performance proposition of Vyper should become more clear.
But the best idea is always to try a free demo of each app and definitely the fully functional (no holds barred) free version of Vyper.
Do I recommend Vyper?
If you want to start an online viral marketing campaign, you definitely will be happy with what Vyper can do.
What I like about Vyper is how they give you access to their app for free (with all features unlocked) so you can create the exact campaign you want with no limitations.
This gives you a fuller picture compared to competing solutions that limit your access to features on their free plans. This allows you to know exactly what you are buying before you pay.
For this reason alone I recommend you check out Vyper (even just to demo it).
Is there a Vyper Coupon?
Occasionally vendors share coupons, these will appear below (or blank if none).
Join the Promotions Wait-List
By using the influence of the crowd and through our affiliations with over 1,000 app vendors we negotiate the best deal on your behalf and maybe even a lifetime deal. When joining a wait-list you will also be notified of any seasonal sales for example around the holidays and Black Friday.
How to claim Vyper Bonuses?
Looking for a bonus when purchasing Vyper? Well, you are in the right place because when you use any link on this page to buy you can claim a bonus.
Every app purchase qualifies for our buy one, get one free bonus offer. This is unlike any app bonus you have seen before because you can choose the exact WordPress plugin you need to compliment your recent purchase. There are over 3,000 to choose from so you will definitely find something of value to you.
Note: If you don’t want a WordPress plugin – leave a comment below and we will be in touch regarding a bonus you will love.
N.B. To qualify for a bonus it is recommended to right click links on this page & open in a new private/incognito window.